MARKETING Be noticed
The wide-ranging abilities of our Franchisees are brought to the attention of small to medium businesses throughout Ireland who can benefit most from Snap’s products and services. We provide a multi-level, branding campaigns to enhance the Snap brand overall, and back it up with tactical, direct and local marketing campaigns to aid the growth of your business. Innovative ideas Brand awareness is vital for Snap. Our tactics at a national level include: • National Campaigns. Nationwide brand promotion. We utilise integrated media campaigns to drive awareness of Snap, including social media support and client relationship tools. • Our website is fully optimised to maintain lead generation opportunities • Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Both are used extensively to drive traffic to the website and increase lead generation. • PR. Snap actively pursues PR opportunities to promote the brand whenever possible. • Segmentation within our Business Management/CRM system enables us to direct market to specific industries Local Area Marketing As a Franchisee, you are required to actively market your business at a local level to establish your position as the local experts in Snap’s products and services. This also helps you familiarise yourself with
your own territory and client base. Local marketing support includes:
• PR. Can be used to obtain exposure in your local market. • Local Area Marketing Strategies. We also assist Franchisees to promote their business in the local area.
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