Pad Print Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass. ADVANTAGES • Ideal for printing on curved or uneven products. • Close PMS matches are possible on white or light coloured products. • Metallic gold and silver is available. LIMITATIONS • Halftones cannot be consistently reproduced. • The size of branding areas is limited on curved surfaces. • Unable to print variable data. • Close PMS matches are more difficult on darker products and will only be approximate. • Minor print distortion may occur on uneven or curved surfaces. • Pad print inks require a curing period before the product can be shipped. • A set up charge is required for each colour to be printed. ARTWORK REQUIREMENTS • Artwork should be supplied in vector format. Sublimation Print Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product. ADVANTAGES • Sublimation ink is actually a dye so there is no ink build-up on the finished print and it looks like part of the product. • Ideal for producing vivid full colour images as well as spot colour branding. • Can print variable data including individual names. • Only one set up charge is required irrespective of the number of print colours. • The branding can bleed off some products. LIMITATIONS • Can only be used for suitable products with white surfaces. • Only approximate PMS colours can be reproduced. • Some colours cannot be reproduced including metallic silver and gold. • When printing large images some minor imperfections may appear in the print or around the edges of it. These are unavoidable. ARTWORK REQUIREMENTS • Artwork can be supplied in either vector or bitmap format. • A 3mm bleed should be added to the artwork if it bleeds off the product.
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