Direct Digital Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce full colour branding on flat or slightly curved surfaces. ADVANTAGES • Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork. • Only one set up charge is required irrespective of the number of print colours. • Instant drying so products can be shipped immediately. • Offers larger print areas on many products and can print very close to the edge of flat products. LIMITATIONS • Only approximate PMS colours can be reproduced. • Some colours cannot be reproduced including metallic silver and gold. • The size of branding areas is limited on curved surfaces. • Larger print areas tend to be more expensive. ARTWORK REQUIREMENTS • Artwork can be supplied in either vector or bitmap (600dpi recommended) format. • A 3mm bleed should be added to the artwork if it bleeds off the product. Debossing Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface. ADVANTAGES • Higher perceived value than other forms of branding. • The branding becomes part of the product and is permanent. • The product can be shipped as soon as heat pressing is finished. LIMITATIONS • Has a higher initial setup cost than other forms of branding as an engraved metal plate must be made. ARTWORK REQUIREMENTS • The artwork should be supplied in vector format. Flatbed Screen Print Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects. ADVANTAGES • Large print areas are possible on both flat and cylindrical products. • Close PMS matches are possible on white or light coloured products. • Ideal for large solid areas of colour. • Most screen print inks are quick drying and can be shipped immediately after printing. • Metallic gold and silver is available. LIMITATIONS • Halftones and very fine lines cannot be reproduced. • Close PMS matches are more difficult on darker products and will only be approximate. • Unable to print variable data. • A set up charge is required for each colour to be printed. ARTWORK REQUIREMENTS • Artwork should be supplied in vector format. Digital Label Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product. ADVANTAGES • Ideal for producing vivid full colour images as well as spot colour branding. • Only one set up charge is required irrespective of the number of print colours. • The branding can bleed off the edges of the label. LIMITATIONS • Only approximate PMS colours can be reproduced. • Metallic gold and silver colours are not available. ARTWORK REQUIREMENTS • Artwork can be supplied in either vector or bitmap format. • A 3mm bleed should be added to the artwork if it bleeds off the product.
GENERAL INFORMATION >>
PROMOTIONS CATALOGUE ED9_ GENERAL INFORMATION | 113
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