[Brand]
Icebreaker started with a chance meeting on a New Zealand merino station, where founder Jeremy Moon first encountered merino and its natural and miraculous qualities. Relatively unknown at the time, but Jeremy knew instantly that merino would be the perfect natural alternative to synthetic outdoor clothing. Since then, icebreaker has grown into a world-class sustainably driven apparel company, working with what nature provides, with a belief that nature is the antidote humans need to balance faster, busier lives in an ever-changing world. In 2008, icebreaker became the first company to ban the mulesing of sheep in the outdoor apparel industry as part of its work to champion animal welfare. “Driven by the belief that nature has the answers”
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