Snap Brochure - Branded Clothing

Eco Credentials

Recyclability Although in its infancy now, Fjällräven hopes garment recycling will become more widespread. So, they try to use just one or two materials in each product for easier future recycling.

Sustainable Design Fjällräven ensures their products are the best they can be, both in terms of materials that last and have a low environmental impact.

Fully Traceable Down Their down promise means you can rest assured that when you purchase a down product from them, no birds were harmed – this means no live-plucking; they know exactly where the down comes from and that it’s of the highest quality.

Low Material Impact Why use a raw material when a recycled one is available and offers the same quality? Can the cut and fit be adapted to reduce waste? The type and amount of a material is a key consideration in Fjällräven’s designs.

Re-Wool Re-Wool using surplus wool to make brand new products. Using traditional Italian craftsmanship, the recycled wool is colour- sorted, shredded then blended with other colours and mixed with yarn and polyester or polyamide for extra strength.

Chemical Guidelines The Fjällräven Chemical Guidelines set out the framework for hazardous and banned chemicals that can and can’t be used within their products. They are constantly updating this list with support from The Swedish Chemicals Group.

Supporting Renewable Energy Projects

Carbon Neutral by 2025 Fjallraven’s goal is to to be completely carbon neutral by 2025.

Fjällräven supports renewable energy projects that have been verified by the UN and certified according to the Gold Standard.

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