[Brand]
“Leaving basecamp in better condition than we found it” Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and have the utmost respect for the environment. They were voted Most Sustainable Brand 2021 by The Sustainable Brand Index. The Sustainable Brand Index is Europe’s largest study about sustainability with 58,000 consumers in eight countries evaluating over 1,400 brands in 35 industries.
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